Website Design and Development Services
Mind Your Ads is a leading website design and development agency building high-performance, SEO-ready websites that attract more visitors and convert them into paying customers — on time and within budget.
Shipping websites
Design before code
Accessibility standard
Own the code, always
(01) — What we build
A website is the only asset in your marketing that you actually own. Ad platforms change their rules, algorithms reshuffle, social reach compresses — the site is the one place where the rules are yours. That is worth building properly, which means fast, accessible, search-legible and structured so your team can change it without calling us every time.
Responsive Websites
Mobile-first, lightning-fast websites that adapt perfectly across phones, tablets, and desktops — built for engagement and conversions.
CMS-Based Websites
Easy-to-manage sites powered by WordPress, headless CMS, or custom panels — so your team can publish content faster with zero dev time.
eCommerce Web Design
High-converting storefronts with clean UX, quick checkout flows, optimised product pages, and accurate analytics tracking built in.
WordPress Development
Custom themes, Gutenberg blocks, WooCommerce stores, speed optimisation, and secure hosting workflows — fully tailored to your brand.
Shopify Development
Theme builds, custom sections, app integrations, performance tuning, and seamless Shopify migrations for growing online stores.
Laravel Development
Robust, scalable web applications and APIs built with clean architecture, security best practices, and maintainable, well-documented code.
Mobile-First Design
Designed from the ground up for small screens — lean assets, crisp UI patterns, and Core Web Vitals-friendly performance baked in.
eCommerce Migration
Safe, structured platform migrations with full data transfer, custom functionality rebuilds, and SEO safeguards to protect your rankings.
Speed is not a nice-to-have, it is revenue
Google, Deloitte and the analytics firm 55 studied 37 major retail, travel, luxury and lead-generation sites across more than 30 million user sessions. They measured what happened when mobile load time improved by one tenth of a second. Retail conversion rate rose 8.4% and average order value 9.2%. Travel conversions rose 10.1%. In lead generation, form submission progression rose 21.6%.
One tenth of a second. That is the scale at which page performance turns into money, and it is why we treat performance as a build requirement rather than a post-launch optimisation.
The targets are not subjective. Google's Core Web Vitals are measured from real visitors, at the 75th percentile, separately for mobile and desktop: Largest Contentful Paint under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, Cumulative Layout Shift under 0.1. We build to those numbers and show you the Chrome UX Report data after launch, not a Lighthouse score from a developer's laptop on office broadband.
Getting there is mostly discipline rather than cleverness: modern image formats with explicit dimensions, a font loading strategy that does not block rendering, critical CSS inlined, JavaScript split and deferred, and — most often the real culprit — ruthless governance of third-party scripts. The average marketing site is slowed far more by its own tag manager than by its code.
Accessibility is now a legal requirement, not a virtue
This is the section most agency websites skip, and it is the one most likely to cost a client money in the next two years.
The European Accessibility Act came into force in June 2025 and applies to businesses selling into the EU regardless of where they are based. In the United States, ADA Title III litigation over inaccessible websites runs into thousands of filings a year. India's Rights of Persons with Disabilities Act carries its own obligations. The working standard across all of them is WCAG 2.2 Level AA.
In practice that means semantic HTML rather than a page built from unlabelled divs, every interactive element reachable and operable by keyboard, visible focus states, colour contrast that actually passes at 4.5:1 for body text, real labels on form fields, alt text that describes the image's purpose, and error messages a screen reader announces rather than displays in pale grey.
None of this makes a site uglier. Most of it makes the site better for everyone — clearer contrast, more predictable interactions, forms that explain themselves. We test with axe and WAVE, then with an actual keyboard and an actual screen reader, because automated tools catch roughly a third of real issues.
Choosing the platform: an honest guide
Most agencies recommend whichever platform they are fastest on. Here is the actual decision framework, including the cases where you should not hire us.
- WordPress — still runs 40.3% of all websites and 58.8% of those using a known CMS. The right answer for content-led marketing sites where a non-technical team needs to publish often. Its weakness is plugin sprawl: every plugin is someone else's code running on your site, and it is how most WordPress sites become slow and insecure.
- Shopify — the default for eCommerce unless you have a specific reason not to. Hosting, PCI compliance, checkout and payments are handled. You trade flexibility for not having to think about any of that, which is usually a good trade.
- WooCommerce — right when the store sits inside a content-heavy WordPress site, or when you need control Shopify's checkout will not give you. You are then responsible for hosting, security and performance, which is a real ongoing cost, not a one-off.
- Custom build (Laravel, Next.js, React) — for genuine application behaviour, complex integrations, or interfaces a CMS theme cannot express. More expensive up front and cheaper over five years if the requirements are real. More expensive in both if they were not.
- Headless / composable — a separate CMS feeding a separately built front end. Genuinely powerful for multi-channel content at scale, and genuine overkill for a fifteen-page business site. We will say so rather than quote it.
- Wix or Squarespace — if you need five pages and a contact form and nobody internally will ever touch code, these are fine and we are not the right agency for you. We would rather say that than take the project.
Built to be found: SEO in the build, not bolted on afterwards
Retrofitting search into a finished site is more expensive than building it in, and it is why we run SEO requirements through design and development rather than as a final checklist.
Server-rendered content matters more than it used to. Content assembled client-side by JavaScript is harder for Google to render reliably and harder still for AI answer engines to extract from — and with AI Overviews now appearing on roughly a quarter of searches, being extractable is no longer optional. Everything important ships in the HTML.
The rest is structural: a clean heading hierarchy where the H1 describes the page and H2s describe its sections, URLs that read like paths rather than parameters, internal linking that establishes how pages relate, image optimisation with meaningful alt text, and structured data that matches the visible content using types Google still supports.
And on redesigns, the migration is a workstream of its own — full URL inventory, a 301 for every changed address, metadata and schema carried across, internal links updated, and Search Console verification in the fortnight after launch. Losing your rankings in a redesign is entirely avoidable and entirely common.
What happens after launch
A website is not a deliverable, it is a running system. Core and plugin updates, security patching, dependency upgrades, SSL renewal, backups you have actually tested restoring, uptime monitoring, and a periodic check that Core Web Vitals have not regressed as content and tags accumulate.
Most of the seriously compromised WordPress sites we are called in to fix were not attacked through anything sophisticated. They were running a plugin with a known vulnerability that had a patch available for eleven months.
We offer maintenance retainers, and we are equally happy to hand everything over with documentation and let your team run it. What we will not do is build you something only we can maintain. On final payment you receive the Git repository, the Figma files, every credential and a written handover — because you paid for it.
Built for results
SEO-Optimised Builds
Fast-loading pages, semantic HTML, clean code, and Google-friendly structure to rank higher and convert more from day one.
Consistent Brand Identity
Design systems that keep your brand's look, feel, and voice uniform across every page, device, and platform.
Creative & Engaging
Modern designs with micro-animations and interactive elements that grab attention, build trust, and reduce bounce rates.
High-Quality Code
Every build goes through peer code reviews, automated testing, and quality checks to ensure it performs flawlessly at any scale.
Easy Content Management
Whether headless or traditional CMS, we give your team simple tools to update pages and publish content without developer help.
On-Time Delivery
Clear milestones, weekly progress updates, and a structured handover — we ship when we say we will, every time.
Google Partner listing, named clients, published prices.
Information Gathering
We learn your goals, audience, brand, and competitors to define scope, sitemap, and IA — ensuring strategy and design are perfectly aligned.
Planning
Sitemap, user flows, tech stack selection, and KPI mapping — so every decision supports performance, scalability, and measurable outcomes.
UI/UX Design
Wireframes to high-fidelity Figma designs, focused on brand consistency, accessibility, and conversion-first layouts before a line of code is written.
Development & SEO
Clean code, on-brand copy, structured metadata, and schema markup — built for strong organic performance and a fast, crawlable foundation.
Testing & QA
Cross-browser/device testing, Core Web Vitals checks, accessibility review, and full analytics/conversion tracking verification before launch.
Launch & Support
We deploy, monitor stability, hand over documentation and credentials, and provide a 30-day post-launch warranty for peace of mind.
WordPress, Shopify or custom?
The honest version. There is no universally correct platform — only the one that fits what you are actually building and who will maintain it.
| WordPress | Shopify | Custom build | |
|---|---|---|---|
| Best for | Content-led marketing sites with frequent publishing | Straightforward eCommerce that needs to work reliably | Application-like behaviour and complex integrations |
| Typical cost (India) | ₹15,000–₹2,50,000 | ₹35,000–₹3,50,000 | ₹35,000–₹12,00,000+ |
| Typical cost (USA) | $1,500–$6,000 | $2,500–$8,000 | $6,000–$25,000+ |
| Who can edit it | Anyone, after half an hour of training | Anyone, for products and content | Depends entirely on how the CMS layer is built |
| Ongoing burden | Core, theme and plugin updates are your responsibility | Shopify handles hosting, security and PCI | You own hosting, security and dependency updates |
| Main risk | Plugin sprawl making the site slow and insecure | Platform fees and limits on checkout customisation | Higher upfront cost, and you must keep it maintained |
What we measure after launch
A site that looks good and converts nobody is a brochure. These are the numbers we check in the ninety days after go-live.
Core Web Vitals from real users
Chrome UX Report field data at the 75th percentile, mobile and desktop separately — not a lab score from a fast connection.
Conversion rate by template
Homepage, service page, product page and landing page measured separately, because a blended site-wide number hides which template is failing.
Form completion and abandonment
Where in the form people stop. Usually one field is doing all the damage and nobody has looked.
Mobile versus desktop performance gap
Mobile is around half of global web traffic and almost always the weaker experience. We report the two apart.
Indexation after launch
How many pages Google has actually indexed versus how many you published — the first place a failed migration shows up.
Redirect health on a redesign
Every legacy URL confirmed resolving to its intended destination, with 404s in Search Console tracked for the first month.
Accessibility audit result
WCAG 2.2 AA conformance, tested with automated tooling and then by keyboard and screen reader, because automation finds about a third of real issues.
Uptime and time to first byte
Hosting performance measured continuously, because the fastest front end in the world cannot outrun a slow server.
Why website projects disappoint
Designing without content
Laying out pages around placeholder text produces a design that cannot hold the real thing. Content structure comes first — it is why our discovery phase asks what each page must say before anyone opens Figma.
Treating speed as a phase two problem
Performance is an architectural property, not a setting. A site built on a heavy page builder with twelve plugins and four font families cannot be optimised into a fast one — it can only be rebuilt.
Skipping accessibility
WCAG 2.2 AA is the working standard behind the European Accessibility Act, ADA Title III and India's RPwD Act. Retrofitting it after launch costs several times what building it in would have.
Redesigning with no migration plan
The fastest way to lose organic traffic you spent years earning. URL mapping, 301s, metadata and schema preservation, then Search Console verification. Non-negotiable.
Building something only the agency can maintain
Undocumented custom code, a CMS nobody was trained on, credentials held by the developer. You should leave a project owning the repository, the designs and every access key.
Buying a template and calling it a website
Templates are fine for the right brief. They become expensive when the business outgrows them in eighteen months and the structure cannot flex — you pay twice, and the second build starts from a worse position.
Most accounts we inherit have at least one silently broken.
Who we build for
Different sectors need genuinely different things from a website — compliance, catalogue depth, booking flows or plain credibility.
Finance & trading
Disclosure requirements, credibility signals and fast, clean data presentation. Trust is the entire design problem.
Healthcare & clinics
Appointment booking, practitioner profiles, accessibility as a genuine requirement rather than a checkbox, and careful handling of patient data.
Real estate
Project and listing architecture, map integration, enquiry capture, and image-heavy pages that still have to load fast on mobile.
Education & coaching
Course catalogues, admission funnels, and content structures that can carry a large volume of informational pages without collapsing.
eCommerce & D2C
Catalogue architecture, faceted navigation done without wrecking indexation, checkout speed, and payment integration including UPI.
B2B & SaaS
Product and integration pages, documentation, demo booking, and the technical credibility a buying committee looks for.
What a website costs
Fixed-price projects, scoped and itemised after a discovery call. The ranges below are where most of our builds land — what moves a project through them is page count, integrations and how much content needs producing rather than migrating.
Starter
₹15,000–₹60,000
$400–$1,500
Up to about five pages on a proven theme. A real site with your content and branding — not a custom design, and we will say so.
- Theme-based build
- Up to 5 pages
- Mobile responsive
- On-page SEO basics
- Contact form and WhatsApp
- GA4 setup
Business site
₹60,000–₹2,50,000
$1,500–$6,000
Roughly 8–20 pages. Corporate, professional services, clinics and local businesses.
- Custom UX/UI in Figma
- Responsive build
- CMS setup and team training
- On-page SEO and schema
- Core Web Vitals tuning
- GA4 and conversion tracking
eCommerce
₹35,000–₹6,00,000
$3,500–$15,000
Shopify or WooCommerce. A starter store on a standard theme at the bottom of that range; real catalogue depth, custom templates and integrations further up.
- Catalogue architecture
- Payment and shipping integration
- Product schema and feed setup
- Checkout optimisation
- Search Console and Merchant Center
Custom / headless
₹35,000–₹12,00,000+
$6,000–$25,000+
A small bespoke build at the bottom of that range. Application behaviour, complex integrations and multi-region work sit considerably higher, and so does the full delivery pipeline below.
- Laravel, Next.js or React
- API and third-party integration
- Headless CMS where it earns its place
- Staging and CI/CD
- Documentation and handover
Recurring costs you should budget for separately: domain roughly ₹500–₹1,000 a year, hosting ₹1,000–₹15,000 a year depending on the stack, and maintenance ₹5,000–₹30,000 a month if you want us to run it. We will tell you what each actually needs to be rather than bundling it.
Market context: published guides put Indian agency builds at ₹12,500 for a basic template site up to ₹15,00,000 for Magento-scale commerce, and US builds at $3,000–$30,000 for agency design work. Our own Starter tier sits at that end deliberately: ₹15,000–₹60,000 buys a proven theme carrying your content, which is the right purchase for a lot of small businesses. The $400–$1,500 we quote against it is not a typo either — it is the same build, delivered from India, which is most of why the number is below what a US studio can charge for it. What it is not is a custom design, and anyone quoting you custom work at that price is describing something they will not deliver.
Ownership: on final payment you receive the Git repository, the Figma source files, transferable licences and every credential. There is no scenario where leaving us costs you your website.
Published ranges above. Your proposal is the binding figure.
The numbers behind the brief
Published third-party research, linked. Use these to pressure-test any web proposal you are given, ours included.
Retail conversion rate improvement from a 0.1 second faster mobile load, across 37 brand sites and 30+ million sessions. Lead-gen form progression rose 21.6%.
Source: Google, Deloitte & 55
Core Web Vitals thresholds for LCP, INP and CLS, measured at the 75th percentile of real user loads.
Source: Google web.dev
Share of all websites running WordPress — 58.8% of those using a known CMS. Shopify is 5.4%, Wix 4.2%.
Source: W3Techs
Share of global website traffic arriving from mobile devices in Q2 2026, excluding tablets.
Source: Statista
When the European Accessibility Act came into force. It applies to businesses selling into the EU regardless of where they are based; WCAG 2.2 Level AA is the working standard.
Source: European Commission
Click rate on organic results with and without an AI Overview present — why content must ship in the HTML where answer engines can extract it.
Source: Pew Research Center
Web terms, translated
- Responsive design
- One site that reflows to work at any screen size, rather than a separate mobile version. The baseline expectation, not a feature.
- Core Web Vitals
- Three real-user performance measures Google uses: LCP for loading, INP for responsiveness, CLS for visual stability.
- CMS
- Content management system — the admin area where your team edits pages without touching code. WordPress, Shopify and Sanity are all CMSs.
- Headless CMS
- A CMS that stores and serves content through an API while the front end is built separately. Powerful at multi-channel scale, overkill for most business sites.
- SSR / SSG
- Server-side rendering and static site generation — building the HTML before it reaches the browser, so search engines and AI answer engines can read the content.
- WCAG 2.2 AA
- The accessibility conformance level behind the European Accessibility Act, ADA expectations and most procurement requirements.
- Semantic HTML
- Using elements for what they mean — headings, lists, buttons, landmarks — rather than styling generic divs. The foundation of both accessibility and SEO.
- 301 redirect
- A permanent redirect telling browsers and search engines a page has moved. The mechanism that stops a redesign destroying your rankings.
- Staging environment
- A private copy of the site where changes are tested before going live. If a developer is editing your live site directly, that is a problem.
- TTFB
- Time to first byte — how long the server takes to start responding. A slow server cannot be fixed by front-end optimisation.
- WAF
- Web application firewall — filters malicious traffic before it reaches your site. Standard on any site handling payments or logins.
- Design system
- A documented set of reusable components and rules. What keeps a site visually consistent as it grows and stops every new page looking different.
Questions
Most builds take three to six weeks: discovery and content structure 3–5 days, UX/UI in Figma 5–10 days, development 7–14 days, then QA, SEO setup and launch 3–5 days. eCommerce and custom builds run longer. The single biggest cause of overrun is content — if copy and images are ready when we start, the timeline holds.
In India, builds start at ₹15,000 for a small theme-based site of about five pages, custom corporate sites land between ₹60,000 and ₹2,50,000, and eCommerce or custom builds run ₹35,000 to ₹12,00,000+ depending on how much is bespoke. In the USA, corporate sites run $1,500–$6,000 and eCommerce or custom $6,000–$25,000+. You receive a fixed, itemised quote after a discovery call. Be clear about what the bottom of that range is: at ₹15,000–₹60,000 you are getting a proven theme carrying your content and branding. That is a legitimate purchase for a small local business and we build plenty of them — but it is not a custom design, and we would rather tell you that than let you assume otherwise.
Domain registration around ₹500–₹1,000 a year, hosting ₹1,000–₹15,000 a year depending on the stack, an SSL certificate (often included), and maintenance at ₹5,000–₹30,000 a month if you want us running updates, security patching, backups and performance monitoring. We itemise these rather than bundling them so you can see what each actually costs.
Custom UX/UI in Figma, a responsive front end, CMS setup with training for your team, on-page SEO fundamentals including titles, meta and schema, Core Web Vitals performance tuning, WCAG 2.2 AA accessibility, GA4 and conversion tracking, and a full handover of code, designs and credentials.
WordPress for content-led marketing sites where a non-technical team publishes often — it still runs 40.3% of all websites. Shopify for straightforward eCommerce, because hosting, PCI compliance and checkout are handled for you. WooCommerce when the store lives inside a content-heavy WordPress site. Custom when you need genuine application behaviour or complex integrations. If you need five pages and a contact form, Wix or Squarespace is honestly fine and we will say so.
Probably not. Headless is genuinely powerful when you are serving content to several channels at once — a website, an app, in-store screens — or running a large multi-language operation. For a fifteen-page business website it adds cost, complexity and a worse editing experience for no benefit. We will tell you when it earns its place and when it does not.
Yes, and both are build requirements rather than post-launch extras. Content ships server-rendered in the HTML so search engines and AI answer engines can extract it, with semantic heading structure, internal linking, metadata control, image optimisation and schema that matches the visible content. We build to Core Web Vitals — LCP under 2.5s, INP under 200ms, CLS under 0.1 — and report the real-user field data after launch, not a Lighthouse score from a developer's laptop.
Because it converts. Google, Deloitte and the analytics firm 55 studied 37 brand sites across more than 30 million sessions and found a 0.1 second improvement in mobile load time raised retail conversion rate 8.4% and average order value 9.2%. In lead generation, form submission progression rose 21.6%. One tenth of a second is the scale at which performance becomes revenue.
Increasingly, yes. The European Accessibility Act came into force in June 2025 and applies to businesses selling into the EU wherever they are based. In the US, ADA Title III web accessibility lawsuits run to thousands a year. India's Rights of Persons with Disabilities Act carries its own obligations. WCAG 2.2 Level AA is the working standard across all of them, and retrofitting it after launch costs several times what building it in does.
Yes, and we treat migration as its own workstream rather than a launch-day task. We inventory every existing URL, implement a 301 for each changed address, preserve metadata and schema, update internal links, resolve duplicate content and verify the whole thing in Search Console over the following fortnight. Losing rankings in a redesign is entirely avoidable and depressingly common.
Yes. Every build includes a CMS configured around how you actually work and a training session for whoever will be editing. If you can only change your own website by emailing an agency, something has been built wrong.
You do, always. On final payment we transfer the Git repository, Figma source files, transferable licences and every access credential, with a written handover document. There is no version of leaving us that costs you your website.
We offer maintenance retainers covering core and plugin updates, security patching, dependency upgrades, tested backups, uptime monitoring and periodic Core Web Vitals checks. We are equally happy to hand everything to your team with documentation. Worth knowing: most badly compromised sites we are called to fix were running a plugin with a known vulnerability that had a patch available for months.
Clarity on what each page must achieve, any brand assets you already have, access to your current site and analytics, and a named person who can approve decisions. Content is the usual bottleneck — we can write it, but the project moves fastest when someone on your side owns sign-off.
Two rounds of consolidated revisions at the design stage and one at the development stage, which is enough for almost every project when feedback is gathered in one pass rather than trickling in. Anything beyond that is quoted before it is done, never billed as a surprise.
It is not mobile-friendly or fails Core Web Vitals on real user data. Your team cannot update it without a developer. It is running software with known unpatched vulnerabilities. The structure cannot hold the services you now offer. Or it converts visibly worse than the traffic you are buying deserves. If none of those are true, a redesign may be the wrong use of the budget and we will say so.
Cities
A website is the one deliverable that does not care where it is built — but the business it is built for does. Pricing expectations, the languages your customers read, and whether they will buy online or simply phone you all shift by city.
Pair it with
Search Engine Optimization
Technical SEO, local SEO, on-page optimization, link building, and content marketing for sustainable organic growth.
Google Ads Management
Maximize ROI with expert Search, Display & Shopping campaigns managed by a certified Google Partner.
App Development
High-performance iOS, Android, React Native, and Flutter apps for startups and enterprises.
Social Media Marketing
Build brand reach and drive conversions on Facebook, Instagram, LinkedIn, and YouTube.
