1. Overview

Mind Your Ads ("we", "us", "our") is committed to protecting the privacy of everyone who visits our website or engages our digital marketing services. This Privacy Policy describes what personal information we collect, how we use it, when we share it, and the choices you have regarding your data.

This policy applies to our website at www.mindyourads.com and to any services we provide to clients. By using our website or engaging our services, you agree to the collection and use of information as described in this policy.

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Name, email address, phone number, and company name submitted via contact or enquiry forms
• Project details, goals, and marketing briefs shared during consultation or onboarding
• Billing information (processed securely via third-party payment gateways; we do not store card details)
• Communications sent to us via email, WhatsApp, or other channels

Information collected automatically:

• IP address, browser type and version, device type, and operating system
• Pages visited, time spent on pages, referral URL, and navigation paths
• Geolocation data (country/city level, derived from IP address)
• Data collected via cookies and similar tracking technologies (see Section 4)

Information from third parties:

• Analytics data from Google Analytics, Google Search Console, or similar tools
• Advertising performance data from Google Ads, Meta Ads Manager, or other platforms you have granted us access to
• Publicly available information relevant to delivering our services (e.g., competitor research)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to enquiries — to reply to your questions and provide information about our services before you engage us.
• Delivering services — to onboard you as a client, manage your campaigns, produce deliverables, and report on performance.
• Billing and administration — to issue invoices, process payments, and manage your account.
• Communication — to send you project updates, reports, and relevant information about your engagement. We will not send unsolicited marketing emails without your consent.
• Website improvement — to analyse how visitors use our website and to improve its content, performance, and user experience.
• Legal compliance — to meet our obligations under applicable law, including tax regulations and data protection requirements.
• Security — to detect and prevent fraud, abuse, or unauthorised access to our systems.

We process your data on the following legal bases: performance of a contract (delivering services you have engaged us for), legitimate interests (improving our services, communicating with enquirers), legal obligation (tax and record-keeping requirements), and — where applicable — your consent.

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience and to collect anonymous usage data. The types of cookies we use include:

• Strictly necessary cookies — required for the website to function (e.g., session management, security). These cannot be disabled.
• Analytics cookies — used to understand how visitors interact with our website (e.g., Google Analytics). Data collected is anonymised and aggregated.
• Preference cookies — used to remember your choices (e.g., language or cookie consent status) across visits.
• Marketing cookies — may be used by our advertising partners (e.g., Google Ads remarketing) to show relevant ads across the web, based on your prior visit to our site.

You may disable non-essential cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of certain features on our website.

5. Sharing Your Information

We do not sell, rent, or trade your personal information. We share your data only in the following limited circumstances:

• Service delivery: With trusted subcontractors or partner agencies who assist in delivering your services (e.g., specialist developers, content writers). These parties are bound by confidentiality and data handling obligations.
• Platform access: With advertising platforms (Google, Meta, etc.) to the extent necessary to manage your campaigns — using only credentials and permissions you have explicitly granted.
• Payment processing: With our payment gateway provider solely for the purpose of processing transactions. We do not store payment card details.
• Legal requirements: Where required by law, court order, or legitimate request from a regulatory or law enforcement authority.
• Business transfers: In the event of a merger, acquisition, or sale of our business, your data may be transferred to the acquiring entity, subject to equivalent privacy protections.

Any third party receiving your data is required to handle it in accordance with applicable data protection laws and is prohibited from using it for their own independent purposes.

6. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Client data: Retained for the duration of your engagement and for a minimum of 5 years thereafter, as required for tax and legal compliance purposes under Indian law.
• Enquiry data: Retained for up to 2 years from the date of last contact, after which it is securely deleted.
• Website analytics data: Retained in anonymised/aggregated form for up to 26 months, in line with Google Analytics default retention settings.
• Email communications: Retained for a period of 3 years from the date of the last interaction, or longer if relevant to an ongoing legal matter.

When data is no longer required, we delete or anonymise it securely in accordance with our internal data management procedures.

7. Your Rights

Depending on your jurisdiction, you may have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to request correction of inaccurate or incomplete data.
• Right to erasure — to request deletion of your personal data, subject to our legal retention obligations.
• Right to restrict processing — to request that we limit how we use your data in certain circumstances.
• Right to data portability — to receive your personal data in a structured, machine-readable format.
• Right to object — to object to processing of your data on grounds of legitimate interests or for direct marketing purposes.
• Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at contact@mindyourads.com. We will respond to all legitimate requests within 30 days. We may need to verify your identity before processing your request.

8. Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, disclosure, or alteration. These measures include:

• SSL/TLS encryption for all data transmitted to and from our website
• Restricted access to personal data — limited to team members who need it to perform their roles
• Use of reputable, security-reviewed third-party platforms for payment processing and communication
• Regular review of our data handling and access control practices

9. Children's Privacy

Our website and services are not directed at, and are not intended for, children under the age of 18. We do not knowingly collect personal information from individuals under 18 years of age.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us immediately at contact@mindyourads.com and we will take steps to delete such information promptly.

10. Third-Party Links

Our website may contain links to third-party websites, platforms, or resources (e.g., Google, Meta, LinkedIn). These links are provided for your convenience and information only. We have no control over the content or privacy practices of those sites, and this Privacy Policy does not apply to them.

We encourage you to review the privacy policy of any third-party site you visit. Mind Your Ads accepts no responsibility or liability for the privacy practices of external sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify active clients by email.

We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any update constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us through any of the channels below. We are committed to resolving privacy concerns promptly and transparently.