Help Centre
Frequently Asked
Frequently Asked
Questions
Everything you want to know about digital marketing, our services, and how we work — answered clearly, without jargon.
General & About Mind Your Ads
5 questions
Mind Your Ads is a full-service digital marketing agency headquartered in New Delhi, India, with a presence in the USA. We specialise in SEO, PPC, social media marketing, website design, app development, influencer marketing, and digital strategy. We serve clients across India, the USA, UK, UAE, Australia, and beyond — helping businesses grow measurably online.
We work across a wide range of industries including e-commerce, real estate, healthcare, education, SaaS, hospitality, retail, legal services, B2B, and more. Our approach is to deeply understand your industry before crafting a strategy — so you get targeted campaigns, not generic plans. If you don't see your industry listed, ask us — we've almost certainly worked in it.
Getting started is simple: Step 1 — Fill in our enquiry form or call us. Step 2 — We schedule a free 30-minute strategy call to understand your goals, audience, and current marketing situation. Step 3 — We prepare a tailored proposal with scope, timeline, and pricing. Step 4 — Once approved and the advance payment is received, we begin onboarding and work commences. Most clients are live within 5–7 business days of sign-off.
Yes. We offer a free, no-obligation 30-minute strategy consultation for all new enquiries. During this call, we'll review your current digital presence, discuss your goals, and suggest the most effective channels for your business. There's no pressure to commit — we want you to feel confident before making any decision. Book your free call here.
Absolutely. We regularly work with clients in the USA, UK, UAE, Australia, Canada, and Singapore. All communication is handled via email, video calls, and our project management tools — so geography is no barrier. International clients are invoiced in USD and can pay via bank transfer, PayPal, or card. We're familiar with marketing requirements across different regulatory environments.
Search Engine Optimisation (SEO)
5 questions
SEO is a long-term investment. You can expect to see initial improvements in 2–3 months (technical fixes, indexing, quick-win keywords), with meaningful ranking gains typically appearing in 4–6 months. Competitive national or global keywords may take 9–12 months to rank strongly. The timeline depends on your domain's current authority, competition level, and how consistently the strategy is executed. We provide monthly reports so you see progress at every stage.
No reputable SEO agency can ethically guarantee specific rankings — Google's algorithm is constantly evolving and not within anyone's control. What we do guarantee is: best-practice white-hat methodology, transparent reporting, clear accountability for deliverables, and a strategy built around sustainable, long-term growth. Any agency promising guaranteed #1 rankings is either misleading you or using black-hat tactics that risk a Google penalty.
Our SEO service covers the full spectrum: technical SEO audit (crawlability, Core Web Vitals, schema, site speed), on-page optimisation (meta tags, heading structure, internal linking, content gaps), keyword research & mapping, content strategy & blog articles, link building (white-hat outreach, guest posts, directory citations), Google Business Profile optimisation (local packages), and monthly GA4 & GSC reporting. View our SEO packages for full breakdowns.
Yes. Local SEO specifically targets geographically-relevant searches — the kind that surface in Google's Map Pack and "near me" results. It involves optimising your Google Business Profile, building local citations (NAP consistency), generating reviews, and targeting location-specific keywords. It's essential for brick-and-mortar businesses, service-area companies, and multi-location brands. We offer local SEO as a standalone service or as part of our broader SEO packages.
The domain authority and backlink profile you've built won't vanish overnight — it tends to hold for some time. However, in competitive niches, rankings will gradually decline without ongoing optimisation, content updates, and link acquisition. Competitors who continue investing will outpace you. We recommend maintaining at least a minimal SEO retainer even after achieving strong rankings, to protect your position and respond to algorithm updates.
PPC & Paid Advertising
5 questions
PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks on your ad. Your ads appear on search engines (Google, Bing) or social platforms (Facebook, Instagram, LinkedIn) when users match your targeting criteria. It's the fastest way to drive qualified traffic — results can begin within hours of a campaign going live. Unlike SEO, PPC delivers immediate visibility while you're still building organic authority.
Traffic can begin within 24–48 hours of a campaign launching. Conversions typically start appearing in the first week. Campaigns reach peak efficiency after 4–8 weeks of data collection and ongoing optimisation — bid adjustments, negative keyword pruning, audience refinement, and ad copy testing all improve performance over time. Month one is about gathering data; months two and three are where efficiency really accelerates.
We manage campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft (Bing) Ads, YouTube Ads, and programmatic display networks. We'll recommend the right platform mix based on your audience, product type, and budget. For most B2C businesses, Google + Meta is the strongest starting combination. For B2B, LinkedIn is often added. We don't recommend platforms unless they make commercial sense for your goals.
Our PPC management fee starts from ₹15,000/month (India) for single-platform campaigns, scaling with the number of platforms, ad spend volume, and complexity. This management fee is separate from your ad budget, which is billed directly to you by the platform. View our full PPC pricing packages for detailed breakdowns.
Yes, always. You own your Google Ads, Meta Business Manager, and all other ad accounts. We work as an authorised user. If you choose to leave, everything stays with you — campaign history, audiences, conversion data, and creative assets. We believe in full transparency and will never hold your accounts hostage. This is a non-negotiable principle for us.
Social Media Marketing
4 questions
We manage accounts on Facebook, Instagram, LinkedIn, YouTube, Twitter/X, Pinterest, and TikTok. We don't recommend being on every platform at once — we assess where your target audience spends time and prioritise those. For most B2C brands, Instagram and Facebook deliver the best ROI. For professional services and B2B, LinkedIn is essential. We'll advise on the right platform mix for your specific business and budget.
We handle everything — copywriting, graphic design, reel/video editing (with supplied footage), caption writing, hashtag research, and scheduling. We work from a content brief we co-develop with you at onboarding. We may periodically ask for fresh product images, behind-the-scenes footage, or brand-specific inputs. For video reels, if you can supply raw footage, we handle editing; for brands without footage, we create motion graphics and designed video content.
It depends on your package: our Starter plan covers 12 posts/month across 2 platforms; our Growth plan covers 20 posts + 2 reels across 3 platforms; our Pro plan covers 30+ posts + 4 reels across 5 platforms — plus paid social ads management. View full package details here. All posts are scheduled and published by our team; you receive a content calendar for approval before anything goes live.
We track a range of metrics depending on your goals: reach & impressions (brand awareness), engagement rate (likes, comments, shares, saves), follower growth, website referral traffic (via GA4), lead conversions from social ads, and story/reel views. Every month you receive a clear performance report. We set measurable benchmarks at the start of the engagement so you always know what success looks like.
Website Design & Development
4 questions
Timelines vary by scope: a 5-page business website typically takes 3–4 weeks; a custom 10–15 page site with design takes 5–7 weeks; a full eCommerce or custom-stack build can take 8–14 weeks. Timelines assume timely feedback and content supply from your side. Delays in providing copy, images, or approvals will extend the timeline. We provide a detailed project schedule at kickoff.
Yes. WordPress-based websites come with a user-friendly CMS — you can update text, swap images, add blog posts, and manage products without any coding knowledge. We include a post-launch training session to walk you through the admin panel. For custom-stack builds, we document the backend thoroughly and can arrange additional support. If you'd rather not manage it yourself, we offer affordable monthly maintenance retainers.
We don't resell hosting, but we recommend and fully set up hosting with reputable providers such as SiteGround, Cloudways, or AWS depending on your performance needs and budget. We can also work with your existing hosting account if you already have one. Hosting costs are separate from our development fee and are paid directly by you to the provider — we don't mark them up.
Yes, without exception. All websites we build are fully responsive (mobile-first), load-speed optimised (image compression, caching, minification), and include on-page SEO foundations — clean URL structures, meta titles/descriptions, schema markup, XML sitemaps, and Google Analytics / Search Console integration. We also test across Chrome, Safari, Firefox, and major mobile devices before delivery.
Pricing & Billing
4 questions
We use two pricing models: monthly retainers for ongoing services (SEO, PPC management, social media) and project-based fees for one-time work (website design, app development, audits). Monthly retainers are due at the start of each billing month. Project fees typically follow a 50% advance / 50% on completion structure. All pricing is transparent — no hidden fees. You can view our published package rates for SEO, PPC, Social Media, and Web Design.
No lock-in contracts. Most of our ongoing services operate on a month-to-month rolling basis with a 30-day written notice period to cancel. We believe our results and service quality should be the reason you stay — not a contract clause. For project-based work (websites, apps), a Statement of Work is signed outlining scope and deliverables, but there's no recurring commitment beyond the project.
For Indian clients, we accept bank transfer (NEFT/RTGS/IMPS), UPI, and debit/credit cards. For international clients, we accept bank wire transfer (SWIFT), PayPal, and major credit cards via our payment gateway. All invoices are issued with full GST details where applicable. Currency conversion losses for international payments are borne by the client.
Services that have commenced are non-refundable due to the time and expertise invested from the moment work begins. If you cancel within 48 hours of payment and before any work has started, you may be eligible for a partial refund less payment processing fees. Third-party costs (ad spend, domain/hosting fees) are never refundable. Full details are in our Refund Policy. For any concerns, please contact us directly before initiating a dispute — we're always happy to find a fair resolution.
Still Have Questions?
Didn't Find What You
Didn't Find What You
Were Looking For?
Our team is happy to answer any question — big or small — about our services, process, or pricing. No sales pressure, just honest answers.