Everything
here is
checkable
Most agency About pages are a list of adjectives. This one is a list of things you can verify — our Google Partner listing, two real office addresses, published pricing on every service page, and an account structure where you own everything and can prove it in thirty seconds.
A Google Partner agency working across India and the USA
Mind Your Ads is a full-service digital marketing agency with offices in New Delhi and Auburn, Washington. We run Google Ads and paid media, search engine optimisation, websites and apps, social media, lead generation and creator campaigns — nine services, listed with their actual pricing, on our services page.
We have been doing this for eight-plus years, across 500-plus campaigns and more than ₹50 crore of managed ad spend. The 60 brands on our portfolio page are named rather than described, which is a deliberately higher bar than most agency sites set.
Why this page is written like this
Every agency claims transparency, results and expertise. Those words cost nothing to write and tell you nothing about who you are hiring. So instead of adjectives, this page sets out what we commit to, what we refuse to do, who we are a bad fit for, and how you can check any of it without taking our word for it.
If you are comparing agencies right now, the most useful thing we can give you is a set of questions to put to all of them: Who owns the ad account? Is media billed through you? What is the notice period? Can I see the change history on a comparable account? How many clients does my account manager carry? The answers separate agencies faster than any pitch deck.
The first ninety days
What actually happens after you sign, in the order it happens. We publish this because the gap between what agencies promise in month one and what is realistically possible is where most relationships go wrong.
Week 1 — Audit before advice
We look at what exists before proposing anything: account structure, conversion tracking accuracy, search term waste, indexation health, Core Web Vitals, and whether reported conversions reconcile with actual business. Most accounts we inherit have at least one thing silently broken.
Week 2 — A written plan with numbers in it
You get a fixed, itemised proposal: what we would change, in what order, what it costs, what we expect it to produce and by when. No retainer starts before you have that in writing.
Weeks 3–4 — Build and instrument
Campaign build or remediation, conversion tracking rebuilt properly including call and WhatsApp tracking where the market needs it, and reporting connected so that month one already produces real data rather than a status update.
Month 2 — Signal, not targets
Automated bidding needs two to four weeks and a meaningful volume of conversions before it performs. We say this upfront because agencies that promise month-one results are usually counting branded traffic you already owned.
Month 3 onward — Optimise and report
Weekly search-term and negative keyword work, rolling creative testing, monthly reporting against agreed targets with a named person on the call. We report the numbers that are hard to flatter, including the ones that went down.
Audit first. No retainer before you have a written plan.
Things you can hold us to
An adjective is not a value. Each of these is written so that you could check whether we are actually doing it.
You own everything
Your Google Ads, Analytics, Search Console, Meta and social accounts stay in your name with you as owner. Your domain, code, design files and conversion data are yours. If you leave us, nothing moves and nothing is withheld — you can verify account ownership yourself in about thirty seconds, and we would rather you did.
We never mark up media
Ad spend is billed by Google or Meta directly to your own payment method, in your own account, where you can see every transaction. We charge a management fee and take no commission on media. If an agency's invoice bundles the two, you cannot independently verify what was actually spent.
No lock-in contracts
Retained work runs month to month with 30 days' notice. Project work is fixed-scope with agreed milestones. We would rather earn the next month than hold you to a year — and an agency confident in its work does not need a contract to keep clients.
We say when a channel is wrong for you
We have told wholesalers in Old Delhi that paid search is the wrong spend, exporters in Ludhiana that local SEO will not reach their buyers, and Gurgaon restaurants that aggregator presence matters more than a website. Those conversations cost us retainers. They are also why clients stay.
Nothing that cannot survive scrutiny
No bought links, no private blog networks, no guaranteed rankings, no fake reviews, no invented case studies. Most of the penalty recovery work we take on is cleaning up links a previous agency bought and did not disclose.
Reporting that reconciles to your bank
We report blended cost per acquisition alongside channel numbers, and we reconcile what platforms claim against what your business actually banked. When those two figures diverge we report the gap rather than the flattering half.
Six things we refuse
Most of these are standard practice somewhere in this industry. That is exactly why they are worth stating.
Guarantee a number-one ranking
Nobody can, and Google's own guidelines say so. Any agency promising it is either misleading you or planning to rank you for a term with no search volume so the promise technically holds.
Hold your accounts hostage
Some agencies run client spend through an account they own, which means your entire performance history stays with them when you leave. We work as a linked manager inside accounts you own.
Bill ad spend through us
Media goes straight from you to the platform. This is not a courtesy — it is the only arrangement where you can independently check what was spent.
Sell you an llms.txt file
Google has stated directly that no special files or markup are needed to appear in AI Overviews. A great deal of AEO and GEO consultancy currently being sold is for something Google has said it does not read.
Take a retainer below the useful floor
Under roughly ₹30,000 of monthly media, automated bidding cannot gather enough conversion data to learn and our fee would eat too much of the budget. We will tell you that rather than take the money.
Offer performance-only pricing
It sounds well aligned and it is not. Paying purely on results pushes an agency towards whatever converts most cheaply today — brand traffic, remarketing, discount-led offers — rather than towards building demand that lasts.
The refusals are written into our terms, not just this page.
When we are the wrong agency
Worth reading before you book a call. A bad fit wastes your money and our time, and we would rather lose the enquiry than the six months.
You want rankings guaranteed in writing
We will decline, and so will every agency worth hiring. If a guarantee is the deciding factor, we are not the right fit.
You want the cheapest option available
There is always someone cheaper. Below a certain fee an agency is either outsourcing your account to someone junior or running it on autopilot, and we would rather lose the pitch than be that.
You need it to work this month, with no budget
Paid media can produce enquiries within a week, but only with enough spend to compete in your auction. Marketing cannot substitute for a budget that is below the market rate for a customer.
Your unit economics do not work yet
If the most you can pay for a customer is below what the auction charges, no bidding strategy fixes that. The answer is pricing, margin or repeat purchase first — and we would rather say so in the first meeting than discover it in month five.
If we are the wrong agency we will say so on the call.
Check, don't trust
Everything below can be confirmed without contacting us.
Google Partner listing
Our status is public in Google's own directory, and Google re-checks it daily: $10,000 of managed spend over 90 days, at least half the account strategists Google Ads certified, and a 70% optimisation score maintained.
Open the directoryIndia Office
1st Floor, Plot no 497, Bharthal, Dwarka Sector 26
New Delhi, DL 110077
Named clients & published pricing
Our portfolio names 60 brands rather than describing anonymous ones, and every service page publishes its actual price ranges instead of hiding them behind a form.
See the portfolioIndia and the USA
We work from New Delhi and Auburn, Washington, with clients across both markets. The pages below cover each Indian city we work in — the real commercial districts, the industries that actually dominate, what local competition looks like, and what a sensible budget is there.
Questions
Two offices. India: 1st Floor, Plot no 497, Bharthal, Dwarka Sector 26, New Delhi 110077. USA: 35640 56th Ave S, Auburn, WA 98001. Both are real working addresses rather than registered-office formalities, and both phone numbers reach a person. We work with clients across India and the United States, and with Indian diaspora businesses in the Gulf, UK and Canada.
Yes, and you should. Our listing is public in the Google Partners directory and linked from the badge on every page of this site — you can check it without asking us. Worth knowing what the badge means: Google re-checks it daily and requires $10,000 of managed spend over 90 days, at least half the account strategists Google Ads certified, and a 70% optimisation score maintained. Premier Partner is a separate tier — the top 3% of participating companies in a country, determined annually.
Eight-plus years. In that time we have delivered 500+ campaigns, managed over ₹50 crore in ad spend, and worked with the 60 brands named on our portfolio page. We report a 95% client retention rate — and we would encourage you to ask any agency for that figure, because it is the number hardest to fake and the one most tell you least about.
A named account manager who knows your business, reachable on WhatsApp and email rather than through a ticket queue. You will know who they are before you sign anything, and you are welcome to ask how many other accounts they carry — a question worth putting to every agency you are considering.
Google Ads and paid media across finance and trading, healthcare, real estate, education, eCommerce and D2C, and B2B software. Website and app work across most sectors. Our portfolio is heavily weighted towards finance and trading, which is a demanding category for compliance and among the most expensive auctions in India.
Both, with one honest limit: below roughly ₹30,000 a month of media, automated bidding cannot collect enough conversion data to learn and our fee would take too large a share of your budget. If that is your situation we will say so and suggest where the money would work harder instead.
Monthly retainers for ongoing work, starting at ₹15,000–₹18,000 in India and $299–$399 in the USA depending on the service, moving to 10–15% of ad spend on larger accounts. Fixed-scope pricing for projects like websites and apps. Every service page on this site publishes its actual ranges rather than hiding them behind a contact form.
An audit before any advice, then a written plan with numbers in it, then build and instrumentation. Realistically month one is about gathering signal rather than hitting targets — automated bidding needs two to four weeks and a volume of conversions before it performs. Any agency promising month-one results is usually counting branded traffic you already had.
You leave, with 30 days' notice, owning every account, asset and piece of data. That is the whole answer, and it is why we do not use lock-in contracts. We would also expect to have told you before you had to ask — if a channel is not working we would rather say so in month two than defend it until month six.
No, and it costs us. We have told wholesalers that paid search is the wrong channel, exporters that local SEO will not reach their buyers, and businesses with broken unit economics that no bidding strategy fixes a margin problem. Turning down a retainer is uncomfortable; billing for twelve months of hope is worse.
A free 30-minute discovery call — your goals, your market, your numbers. If we think we can help, you get a fixed itemised proposal within a few days. If we do not, we will tell you that and point you somewhere more useful. No obligation either way.
People who pay us,
on the record
The best lead generation company in Delhi I have ever worked with. Their campaigns brought a consistent flow of high-quality leads for our herbal products.
Getting quality leads online was something I struggled with for a long time. Then I came across Mind Your Ads, and things really started to improve. Their team redesigned my website, worked on the SEO, and set up PPC campaigns that actually brought in genuine enquiries and customers. What I liked most was that I could actually see the difference in the results, rather than just hearing promises. If you're looking for a digital marketing agency that understands your business and focuses on real growth, I’d definitely recommend Mind Your Ads.
I was looking for a digital marketing agency that could actually deliver results, not just show me numbers and reports. After trying a couple of agencies, I decided to work with Mind Your Ads, and the experience has been really good. Before starting anything, their team took the time to understand my business, competitors, and existing online presence. I really liked that they didn’t jump straight into running ads without a proper plan. Within a short period, we started seeing better traffic and, more importantly, more relevant and qualified leads. A professional and reliable team that genuinely focuses on growing your business.
I’ve worked with a few agencies before, but my experience with Mind Your Ads has been much better. They actually took the time to understand my business and what I wanted to achieve instead of suggesting the same strategy for everyone. Their team helped us improve the website, worked on SEO, and managed our paid campaigns. What I appreciate most is how responsive and straightforward they are. They’re honest about what’s working, what needs improvement, and are always available when we need support. Overall, a reliable team and a great choice if you’re looking for a digital marketing company for the long term.
Managing our web development and Google Ads for over a year. Campaigns are always optimised, reporting is transparent, and lead quality improves month over month.
We hired Mind Your Ads mainly to handle our social media marketing, and the experience has been really positive. Their team took the time to understand our business and what kind of customers we wanted to reach. Within a few weeks, we noticed better engagement and, more importantly, an increase in genuine enquiries. Communication has also been smooth, and their strategies feel practical rather than just focused on likes and followers. If you’re looking for a dependable social media marketing agency that focuses on real business results, Mind Your Ads is definitely worth considering.
Ask us the hard questions
A free 30-minute call. If we are not the right fit, we will tell you that and point you somewhere more useful.
Opens a new chat with a question about us already written, and copies it either way in case the assistant does not accept it. The answer is theirs, not ours.
